During an economy in recession, outdoor advertising, with its high cost effectiveness, is the most effective option for companies. So, this begs the question. Are you looking to increase brand awareness while maintaining a strong competitive advantage? You are? Splendid! Now, let us fill you in on how OOH (Out-Of-Home) advertising can do that for you.
People still drive, take the bus, ride bikes and carpool. Highways are still jam packed at rush hour and everyone still gets stuck in traffic – you may be stuck in traffic right now and in that case, put your phone down! The point is, OOH advertising guarantees brand exposure at targeted times of the day to your growing, massive and mobile targeted demographic. People in transit = Constant exposure. It’s all about putting your message in the right place and outdoor advertising is your best bet. Outdoor Advertising Provides Repetitive Exposure.