WHY CHOOSE OUTDOOR ADVERTISING?
In today’s consumer driven environment, it is more difficult than ever for brands to stand out and create an impression in the wild mix of the current state of advertising overload. During an economy in recession, outdoor advertising, with its high cost effectiveness, is the most effective option for companies. So, this begs the question. Are you looking to increase brand awareness while maintaining a strong competitive advantage? You are? Splendid! Now, let us fill you in on how OOH (Out-Of-Home) advertising can do that for you.
Mobile Consumerism Is reliable.
There is one variable that has yet to change in advertising. That is, mobile consumerism. People still drive, take the bus, ride bikes and carpool. Highways are still jam packed at rush hour and everyone still gets stuck in traffic – you may be stuck in traffic right now and in that case, put your phone down! The point is, OOH advertising guarantees brand exposure at targeted times of the day to your growing, massive and mobile targeted demographic. People in transit = Constant exposure. It’s all about putting your message in the right place and outdoor advertising is your best bet.
Outdoor Advertising Provides Repetitive Exposure.
That’s, 7 days and week, 31 days a month. It doesn’t get much more repetitive than that. Every minute of the day, every day of the week, OOH advertising is working for you. You don’t have to worry about whether a radio station played your commercial, or whether a newspaper lands in the right lap. A billboard is a billboard. A poster is a poster. OOH, sticks! Outdoor advertising remains a growth medium because it continues to reach mobile masses or targeted audiences, day and night, around the clock. People spend time outside of the home, running errands, shopping, constantly consuming, actively mobile and acting as your outdoor audience. It’s just up to you to grab their attention!
OOH Delivers High Frequency At Each Location.
OOH advertising reaches your audience over an extended period of time at specific locations. Billboards, posters and other outdoor media, target demographics specific to your needs. The high frequency of OOH advertising drives that point of sale moment for a consumer and increases impulse purchasing through constant brand recall. How do you compare the 24-7 exposure of a billboard to a newspaper ad?
Provides Continuity Of An Advertising Message Throughout The Year.
No weather interruptions, or distractions. OOH ad’s, sustain name and image awareness. Your brand will stand out from competitors whether it’s April or November, whether it’s raining or sunny. OOH ads are not lost in the confusing mix of competitors and editorials. You don’t have to worry about a competitor hogging space in a newspaper or magazine. OOH is monthly and yearly bringing your brand to the forefront.
OOH Advertising Assures Dominance In Selected Areas.
Positioned on highly visible, heavy traffic locations such as Expressways, primary arteries and major intersections, OOH advertising creates a call to action in specific areas you choose. You’ve got your demographic to target, now the next step is getting in front of that target audience and driving your brand. With the updated market research in OOH, it is easy to place an ad in a targeted spot with the realistic goal of reaching your particular audience. You can’t beat that! Outdoor advertising is a clear-cut solution to getting brand exposure quickly and efficiently, to that specific area you desire to build your brand in.
Outdoor Is Big, Bold And Dynamic.
When we say “big”, we mean it! Think of an OOH ad as a blank sheet. You can send any message you like without sharing a page with a competitor in a magazine or getting drowned out on the radio. Billboards are dynamic, powerful, influential, commanding and compelling. It’s 672 square feet of your brand and no one else’s. No limitations! OOH advertising’s dynamic stigma gives you freedom to express your message without interruption. Your creative slogan and photographic images can express themselves freely and gain maximum exposure with a bold presentation. Discover the freedom in OOH advertising!
Outdoor Is Effective.
OOH delivers a lower cost per thousand, which means you get results for your investment! Dollar for dollar, penny for penny! You get more exposure, for the ad dollars being invested. It’s a fact. No other medium offers you the most mass exposure in such a timely manner. OOH, localizes your message to your demographic in a cost efficient way.
Your Ad Will Be Seen The Day It Goes Up.
Unlike other mediums, OOH advertising is seen instantly. The second your ad is on that kiosk or your billboard is up is the second OOH advertising is working for you. With radio commercials or TV commercials, there is only the hope that you will reach your target audience at the time you’ve planned. With OOH advertising, that “hope” is brought to fruition and fulfills mass disclosure, instantly!
Outdoor And Its Immunity To New Media.
Unlike some new media outlets, like radio, TV, and print advertising, OOH advertising cannot be turned off or put down. There is no way to control how long a consumer thumbs through a magazine or how long someone will listen to the radio. Nowadays, Consumers have a choice to avoid new media advertising. OOH advertising cannot be turned off. OOH advertising cannot be TiVo’d. You don’t miss any opportunities to sell to consumers. In these economic times, don’t give consumers a choice! Go with what works - OOH advertising!
OOH Advertising Reinforces Other Media Messages.
It’s valuable to include OOH advertising in your media campaign. Period! Not only are billboards, kiosks and bulletins efficient on their own, but also they are the best way to seal the deal, in your marketing campaign. Mass recall to your brand will only emphasize and support other media you are implementing into your campaign. A billboard is that last “oomph!” of convincing which can influence an instant point of sale. Why would you not want a piece of that action?
Time For A Vocabulary Lesson: Reach And frequency.
These two words are your best friends in OOH advertising. Any outdoor ad is going to gain you the most in reach and frequency. Literally!