top of page
Social Facebook and Instagram Member Profile of age and gender are strong along with interests of pages liked.
Sample dashboards below can be viewed in LookerStudio or full screen by clicking at bottom corner.
Social Ads data includes reviewing pace of campaigns impressions, clicks, reach of people and frequency ads are viewed.
Social Campaigns are optimized with selected placements on Facebook & Instagram to have ad viewed in best possible format. Adding animation or using video allows to review ad engagements that include viewing ad for at least 3 seconds.
Gender and Age are important demographics that can be selected with few unknowns in members profile.
Additional optimizations for Social Campaigns include interests, education or work profile with location targeting down to zip code reported by DMA.
bottom of page